F1rst
Working with film maker Clay Porter for a third time on his 2008 film titled F1RST, Defgrip Studio provided art direction for the entire project. The documentary style film features the world’s greatest downhill mountain bike racers and was filmed in 16 countries over four different continents. With a simple design aesthetic and black and white photography, a consistent brand was built based off a cover photo and an ad campaign featuring empty downhill race tracks. Along with the ad campaign we created film titles, DVD packaging, movie posters, as well as the design and development of the F1RST website. ...
DVS Shoes
Defgrip was approached by DVS to work on a small run limited edition shoe. Using and existing model, we were given free rain to do what we please and come up with our ultimate shoe. While the market was over saturation with multi-colored footwear, our concept was to stick with a simple color palette and focus on the fabrics. With matching up different textures and utilizing tonal embossing, we were able to create a shoe that was subtle, but at the same time very eye-catching without being over the top.
