MacNeil BMX

As art director since 2004, Defgrip Studio founder Harrison Boyce has been in charge of everything visual for MacNeil Bikes, a BMX company based out of Vancouver BC. Founded in 2001 by professional BMXer Jay Miron, MacNeil brought Harrison in to re-brand their image and elevate the look and feel of the entire company. Working on projects ranging from bike graphics to clothing and even photography and video, MacNeil’s image has been highly lauded and set the standards for design in BMX.